Define strategic arenas for specific business units
Identify ideation challenges for each strategic arena
Broadcast ideation challenges to a targeted set of employees
Define straightforward workflows and alerts for how insights and ideas should be captured, developed and evaluated
Quickly capture ideas related to ideation challenges
Support collaborative development of ideas and communication between employees
Capture structured idea information (risks, value proposition, competitive intelligence, etc.) and unstructured information (comments, expert advice, documents, links, etc.) as the idea develops |
Retain all ideation information in an Ideation Bank, which can be used for manual search
Evaluate ideas using pre-defined business criteria and weighted scoring
Enable employees to track the status of ideas submitted, and facilitate communications between submitter and evaluator
Generate performance metrics and dashboards for employees for feedback and to enable ideation reward and recognition mechanisms
Generate performance metrics and dashboards for Ideation Challenges to evaluate their effectiveness
Flow selected ideas automatically into our NPD solution’s portfolio and stage-gate management capabilities |