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| SELECTED BOOKS | Key words | Source | Access |
Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel
Senior executives are experiencing a shortage of game-changing ideas that drive growth. This book explains how to feed your innovation funnel with a steady stream of breakthrough new product ideas, providing numerous examples of the methods, approaches and techniques used by leading companies such as Motorola and Procter & Gamble.
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Idea Generation,
Idea Management,
Voice of Customer,
Crowdsourcing,
Idea Management,
Innovation Growth
Initiatives.
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Robert G. Cooper
Scott J. Edgett
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Amazon or Stage-Gate Inc
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Lean, Rapid and Profitable New Product Development
Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. Understand how to leverage the principle of lean, maximize the value of a new product portfolio, streamline the product innovation process, and achieve growth that is both profitable and sustainable.
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Stage-Gate,
New Product,
Development process.
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Robert G. Cooper
Scott J. Edgett
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Amazon or Stage-Gate Inc
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Portfolio Management For New Products (Second Edition)
Portfolio Management, forces the reader to take a look at “the big picture” and question whether their organization is meeting its new product goals. This ground-breaking book presents a rigorous and practical approach to managing an organization’s product portfolio and provides true examples of companies’ portfolio strategies. It provides a wealth of knowledge, including how to pick the right approach for your organization and how to balance and maximize the value of your portfolio.
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Portfolio Management,
Innovation Strategy,
Strategic Resource,
Allocation.
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Robert G. Cooper
Scott J. Edgett
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Amazon or Stage-Gate Inc
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The Game-Changer : how you can drive revenue and profit growth with innovation
How A.G. Lafley and his team have integrated innovation into everything P&G does and created new customers and markets. Their inspiring lessons can help you learn how to:
- Make consumers and customers the boss, not the CEO or the management team
- Innovate to grow a mature business
- Develop higher growth and higher margin businesses
- Create new customers and new markets
- Revitalize a business model
- Reach outside your own business and tap into the abundant brainpower of the world
- Integrate innovation into the mainstream of your managerial decision making
- Manage risk
- Become a leader of innovation
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Procter & Gamble,
Innovation Strategy,
Voice of Customer, Open Innovation, Business Mode,
Risk Management, Leadership,
Innovation culture.
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A.G. Lafley
Ram Charan
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Amazon or Other
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