Fully integrated with idea management, strategic funding buckets, portfolio management, stage-gate governance and product lifecycle management

Roadmap and link multiple layers of the business, including customer, product, technology, channel, capability, external event and strategic goal roadmaps

Multiple what-if scenarios and versions for each type of roadmap.

Composite roadmaps combining activities from multiple roadmap Layers

Pre-defined style guides to enable consistent display of different roadmap elements with colors, symbols and text according to specific element attributes

Security to control read or write access to specific individuals and organizations, to enable team, business unit and enterprise level roadmapping

Quickly identify customer segments that could be addressed with your existing technology or products

Combine complementary technologies into common modules and platforms that can be re-used across multiple product families.

Avoid development/continuation of technologies and products that are insufficiently related to market needs, opportunities or channel capabilities

Re-use existing technologies that were developed for a customer segment or product line to develop new or enhanced products for another set of customers

Remove or combine duplicate technologies or products from different business units that address the same customer segments

Identify missing channels for your products to address specific customer segments

Identify external R&D partners who could provide you with additional technology to better address a given customer need

Improve communication, coordination and response time between different groups of the organization and with external partners and customers