Big Idea Group
Big Idea Group, Inc., uses open source networks to help corporations identify innovation opportunities, generate new products and services, and guide innovations through development. Our expertise is in delivering actionable consumer insights and successful innovations, based on years of experience in bringing both client and our own products to market. BIG has worked with a variety of clients in consumer product goods, from food and beverage to cosmetics, electronics, office supply, business services, medical, communications, entertainment, apparel, and more. BIG is partially owned by WPP, one of the world’s largest communication service groups. Learn more at www.bigideagroup.net.
“We are one of the few ‘full-circle’ innovation companies, able to assist a client at every stage of the development process. We find promising white spaces through consumer research, then use our inventor network to fill those spaces, finally leveraging our experience in manufacturing, marketing and distribution to bring innovations to market. IFT has been the perfect partner on many of our international projects, complementing our exploratory and development work with powerful, practical systems to manage innovation.”
– Michael Collins – Big Idea Group CEO and author of “The Million-Dollar Idea in Everyone: Easy New Ways to Make Money from Your Interests, Insights, and Inventions“.